Tuesday, December 27, 2005

The More You Know, the Better You Like?

I've been thinking about the relationship between familiarity and favoritism. I took a look at a review article in psychology on the relationship between exposure and attitude; however, previous studies are inconclusive.

It's probably moderated by representations. If one is exposed to "negative representations" of a certain thing, person, or group, he or she may not develop favoritism. But can small kids understand what representations are positive and negative? It seems that kids think of representations in terms of intelligibility. They seem to negatively evaluate what is unintelligible or strange. So, maybe I also have to examine the relationship between intelligibility and attitude. Hey, wait, didn't I just come back to the problem of familiarity-favoritism?

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